If you have your own business and you are trying to expand your customer base, advertising is extremely important to get people to see your business exists. Without advertising, you are at the mercy of word of mouth which limits the number of people who will find out about your business. Using advertising on your vehicle is a great way to expand the coverage of your advertising without spending a ton to do so. Here are some tips to use when using car advertisements to gain customers.
Know Where To Be Seen
Drive through town at busy times so people will be sure to see your vehicle signs because they will be driving slower due to the amount of traffic. Jump into a line and know that each traffic light or stop sign you encounter means more exposure to others. Park your vehicle on busy streets so those driving past will gaze over at signs you may have on your vehicle. Park in busy shopping centers often as well.
Move Around Your Signs
If you use magnetic signs to get your business information seen, have several different signs made so you can swap them each time you head out to the streets. This way, if people get used to seeing a sign regularly, they will have a new sign to read, possibly making them consider coming to your establishment to take a look at the wares or services you are offering. Diversity will attract attention of those who see you on the roadways often.
Add A Slogan Or Picture
Besides putting your address and phone number on a vehicle sign, think about adding a slogan. Think of a witty phrase that will roll off the tongue or incorporate some humor into your sign's information. People reading the sign will be more likely to remember the company that had put it on the sign if it is offers something that gives them a chuckle or a fun phrase to try saying out loud. Another trick is to add a logo, as pictures are usually remembered more than wording.
Consider A Vehicle Wrap
If you have a vehicle you do not mind having marked up permanently, having a vehicle wrap placed will make it stand out on the roadways. This procedure allows a vehicle to be completely wrapped in an advertisement. There are usually vivid colors and pictures involved, making it an eye-catching moving billboard.
For more information, contact a local sign designer or manufacturer (such as Image Works Media Inc).